Privacy Policy

Privacy Policy

Updated on: 7/20/2022
Protecting the privacy of personal information is a foundational principle of Asset Medical’s business. Personal information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, including names, addresses, emails and any other information provided. This Privacy Policy describes how Asset Medical may use, maintain, protect or transfer certain types of personal information in the provision of our Products and Services. Our Privacy Policy also describes the controls we provide to you to manage the use of your personal information.

Across our business activities, Asset Medical is committed to handling personal information according to applicable laws and four fundamental guiding principles:

  • Transparency
  • Responsible Stewardship
  • Ethical Use
  • Accountability

We understand our legal and ethical responsibilities to protect genomic and other personal information. Consistent with our commitment to transparency, this Privacy Policy is meant to help you understand the types of information we collect and to describe how we use, maintain, protect, and disclose any personal information that we collect from you.

We are committed to responsible stewardship and ethical use of personal information, and to our accountability to you; one way that we demonstrate this is through this Privacy Policy.

By accessing or using our Products or Services, or by transmitting information to us by email or other electronic means, you accept our policies, procedures, and practices described in this Privacy Policy. If you do not agree with our policies, procedures, and practices as described, you can choose not to access or use our Products or Services or not to transmit Personal Information to us.

This Privacy Policy is issued on behalf of Asset Medical, Inc., and its owners and subsidiaries globally.

What Information Do We Collect?

We collect several types of personal information from and about users of our website and of our Products and Services, including:

  • Account Information
  • Computer, Device, and Browsing Information
  • Product Performance Information

Some of this personal information is collected through voluntary submissions of information, some of it is collected or received in the course of us providing website content, and some through our Products and Services. The types of personal information we collect are defined in greater detail below:

Computer, Device, and Browsing Information

You must provide certain personal information when you make a purchase of our Products and Services in order for us to administer our relationship with you, provide such Products and Services, and respond to inquiries. You may also be required to provide certain information when you create an account to access certain portions of our website, or to use our Products and Services. This information may include your name, email address, shipping address, phone number, credit card or other payment information, and the password you create. Your account information may also include records and copies of any correspondence with you and details of any transactions you carry out through our Products and Services, such as logging a support and maintenance ticket.

Account Information

As you interact with our Products and Services online, including this website, we may use automatic data collection technologies to collect certain information about your computer or device, as well as your browsing actions and usage patterns. This data may include:

  • Details of your visits to our Services, which could include:
    1. the content that you access and use on the website or through your use of our Products and Services;
    2. the external sites that referred you to our Services; and
    3. the external sites that you visit by clicking on a link on
  • Information about your computer or device and internet connection, which could include:
    1. your IP address or other device ID;
    2. your operating system;
    3. location information;
    4. the date and time of your visit to the website or use of our Products and Services; and
    5. your browser or device type.

The computer, device, and browsing information we collect can help us learn how visitors use our website, which supports our understanding of the kind of content visitors prefer and informs improvements to the site. It also helps us to deliver better and more personalized features to you, by allowing us to recognize you when you return to our website and Services, by storing information about your preferences, and by customizing our Services according to your individual interests. It also allows us to target our advertising, estimate our audience size and usage patterns, and monitor the success of our marketing activities.

The technologies we use for this automatic data collection may include cookies. You can control cookies by adjusting your cookies settings as described in our Cookie Policy. Blocking cookies may reduce the functionality of a website or prevent access, depending on the browser options selected.

In addition to the personal information discussed above, we may come into possession of other types of information:

Information about Minors

If you are under 18, do not register on our website or provide any information about yourself to us. We do not provide Products or Services directly to minors or proactively collect their personal information. If we become aware that we have inadvertently collected personal information from children under the age of 18, without parental consent, we will take the necessary steps to delete it as soon as possible in compliance with applicable laws.

Aggregated Information

We may aggregate information we collect or receive about customers and users of the website and our Products and Services for quality, regulatory, and internal business purposes to improve our products, data quality, and laboratory processes. Information that is aggregated is summary-level and cannot reasonably permit someone to identify individuals. Asset Medical may also use aggregated information to publish findings.

How Do We Use Personal Information?

Asset Medical uses personal information that we collect or that you provide to us as described in the table below. Please note that this table also explains the legal basis for processing personal information and in what circumstances it will be shared with a third party (if at all).

Purpose for processing Legal basis for processing Third party organizations with which it is shared
To provide Products and Services, respond to your inquiries or fulfill your requests (e.g., send you documents or information you request), and otherwise administer our relationship with you. To meet the requirements of a contract, to comply with our legal obligations, and/or because we have a legitimate interest in responding to requests for information about our Products and Services. Product distributors in order to ensure delivery.
To ensure the billing of any Products and Services procured by you and obtain payment. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. To meet the requirements of a contract Government VAT and tax inspectors, external auditors, credit check agencies, financial partners.
To communicate with you about content and Product offerings, newsletters, webinars, seminars, and event invitations which are relevant to your interests and in line with your preferences. Where required by law, to seek explicit consent prior to sending individuals the information and to manage individual preferences. With your consent, co-sponsors of events, webinars, seminars.
To provide inquirers with support via email or by telephone, including recording conversations for monitoring, training and quality purposes. To fulfill contractual obligations, including taking action before entering into a contract. None
To process and respond to complaints. To meet a legal obligation. None
To monitor and record information relating to the use of our Products and Services, including our website. To meet a legitimate interest in order to improve our Products and Services and our website for individuals. Web service providers and cookie providers.
To remarket, target, and retarget content to you about our Products and Services. To meet a legitimate interest in order to improve our Products and Services and our website for individuals, and to improve the targeting of our advertising, such as by showing advertisements on third-party websites to users who have previously visited our website. Google Analytics. Learn how to control this in our Cookie Policy.
To verify compliance with the Terms of Use, license, subscription agreement or other agreement governing the use of the website or our Products and Services. To fulfill contractual obligations. None
To conduct human resource administration to include assessing suitability, eligibility and/or fitness to work. To fulfill contractual obligations, including taking action before entering into a contract. Background check agencies.

Sharing of Personal Information

We will not share personal information with any third parties for the purposes of marketing, unless we have express consent.

We use third-party data processors to provide elements of services for us. Contracts with our data processors restrict their access to and use of personal information.

We may also disclose personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Asset Medical’s assets, in which personal information held by Asset Medical about our users and customers of Products and Services is among the assets transferred.

We may also disclose personal information, including genomic information, to comply with applicable law, a valid court order, a judicial proceeding, subpoenas, warrants or in connection with any legal process. We will not disclose genomic information without a valid subpoena or search warrant, or without otherwise being satisfied that we have a sufficient legal basis on which to share the information. Beginning in 2020, Asset Medical will publish an annual transparency report to inform the public of how many requests we have received and how we have responded to the requests.

What Choices Do You Have About How We Use and Share Your Information?

We strive to provide you with choices about the information you provide to us, including the following:

Tracking Technologies and “Do Not Track”

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies some parts of our website may not be accessible or may not function properly. You can learn more about this by reading our Cookie Policy.

Advertising Networks

We work with advertising service providers that collect non-personally identifying information from you when you visit our website and other sites, in order to show ads for our Products and Services that we think may be of interest to you after you visit our website. If you do not wish to receive our personalized ads, you can visit the opt-out pages of the Network Advertising Initiative or the Digital Advertising Alliance to learn about how to opt out of receiving personalized ads from their member companies.

Google Analytics

Asset Medical works with Google Analytics to better understand our audience and users, to improve our marketing campaigns, and to enhance our Products and Services. To opt out of being tracked by Google Analytics across all websites, you can visit

Privacy Rights for the European Economic Area, the United Kingdom, and Switzerland

If you are in the European Economic Area, the United Kingdom, or Switzerland you have certain data protection rights under the General Data Protection Regulation (GDPR); these include the following:

Your right to be informed

This Privacy Policy, together with our Cookie Policy, tells you about the ways in which we use your personal information (which is referred to as “Personal Data” in the GDPR).

Your right of access

You have the right to ask us for copies of your personal information. There are some exemptions and limitations in what we can provide in response to such requests, which means you may not always receive all the personal information we process. We will inform you if any exemption or limitation applies and what its impact is.

Your right to correction

You have the right to ask us to correct personal information you think is inaccurate. You also have the right to ask us to complete your personal information you think is incomplete.

Your right to erasure

You have the right to ask us to erase your personal information in certain circumstances. Where it is appropriate that we comply, your request will be fully actioned within 30 days. Please note that we may not always be able to remove your personal information from ongoing or completed research studies. We may also retain some account information related to purchase and service history. This enables us to provide ongoing support regarding prior purchases and services, and is also necessary for accounting, audit and compliance purposes. We may also retain limited backup copies and archival files of your personal information to satisfy our state and federal legal obligations or regulatory requirements, including those set by the Clinical Laboratory Improvement Amendments (CLIA).

Your right to restriction of processing

You have the right to ask us to restrict the processing of your personal information in certain circumstances. For example, you can request that we limit the way in which we use your “Personal Data” (as defined by the GDPR) if you are concerned about the accuracy of the data or how it is being used.

Your right to object to processing

You have the right to object to processing of your personal information in certain circumstances. Where it is appropriate that we comply with your request, we will stop processing your information for the use you have objected to.

Your right to data portability

You have the right to receive your personal information which you have provided to us. You also have the right to have us send your personal information to another organization where our lawful basis for the processing is your consent, or where the processing is necessary for the performance of an agreement and the processing is carried out by automated means.

Privacy Rights for Residents of California

California law permits California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personally identifiable information, if any, and as defined by California law for their direct marketing purposes in the prior calendar year, as well as the types of personally identifiable information disclosed to those parties. Asset Medical does not share your personally identifiable information with third parties for their own marketing purposes without your consent.

Your right to opt-out of sale

California residents have the right to opt out of any sale of their personal information. You may enforce this right by sending a request to [email protected]. California residents may designate authorized agents to make such requests on their behalf.

Your right to nondiscrimination

We will not discriminate against you if you exercise any of your privacy rights.

The rights available to you depend on our reasons for processing your personal information. To request access to, correct, restrict or remove any personal information that you have provided to us, you may contact [email protected].

We may not accommodate a request if we believe actioning the request would violate any law or legal requirement. Information that has already been de-identified and/or aggregated, including aggregated genomic information, may not be retrievable or traced back for correction or removal from any database.

How Do We Keep Personal Information Secure?

We are committed to protecting the security of the information we collect, and we take reasonable physical, technical, and administrative safeguards such as data anonymization and encryption to help protect personal information from unauthorized or inappropriate access or use. It is your responsibility to protect the confidentiality of your passwords, account information, and any other access features associated with your access or use of the website or our Products and Services, as well as to adhere to any applicable Terms of Use or other contract between us and you or your organization.

Retention of Collected Information

We may retain collected information even after you remove it from the website, our Services, or our Products, to comply with applicable law, to resolve disputes, to enforce any rights in connection with the website, our Services, or our Products, and to use as provided in this Privacy Policy, the Terms of Use, or an applicable contract between us and you or your organization. How long we retain specific personal information varies depending on the purpose for its use and we may delete or retain your personal information in accordance with applicable law.

Links, Third-Party Applications, and Software

Where we provide links to websites of other organizations or give you access to applications, software, or products provided by third parties, this Privacy Policy does not cover how that third-party processes personal information. Please understand that those third-party sites and products may have different terms of use and privacy policies. We are not responsible for the privacy practices of any third-party sites and products. We are also not responsible for the terms of use you may be required to agree to in order to use third-party sites and products.

Changes to Our Privacy Policy

We reserve the right to change this Privacy Policy at any time. We will post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify registered users by email to the email address specified in their account. If you would like to receive this notification, you are responsible for ensuring we have an up-to-date, active and deliverable email address for you. You are also responsible for visiting this Privacy Policy from time to time to check for any changes. All changes are effective immediately when we post them, and they apply to all access to and use of the website and our Products and Services from that point onward. Your continued access to or use of the website, Products or Services represents your acceptance of any such changes made to our Privacy Policy.

International Data Transfers

Our headquarters is in the United States. You acknowledge and consent that any information you provide or that we may collect may be used, processed, and transferred to the United States and other countries or territories in which we do business, and that those countries or territories may not offer the same level of data protection as the country where you reside.

Asset Medical acknowledges and seeks to comply with the latest EU legal developments regarding data transfers to a non-EU country. In the event that your personal data, as referred to in this Privacy Policy, is transferred to a country outside of the European Economic Area, the United Kingdom, and Switzerland, Asset Medical ensures that appropriate data protection safeguards are in place, including but not limited to:

  • Adequacy decision: Asset Medical will only transfer your personal data to non-EU countries which have been determined as having an adequate level of data protection. For further details, please visit
  • Contractual safeguards: Asset Medical will enter into Standard Contractual Clauses as previously approved by the European Commission and/or other standard clauses that may be prescribed by the applicable data protection laws. For further details, please visit European Commission’s Standard Contractual Clauses.

Please contact us for any queries related to the specific transfer mechanisms used by Asset Medical.

Questions, Comments, or Complaints

To ask questions or comment on this Privacy Policy and our privacy practices, you may contact [email protected]. Please do not include any protected health information or other sensitive information when you contact us. Note that inquiries sent through [email protected] are not encrypted or secure, unless you have an email encryption service. Alternatively, you can write to us at the following address: Asset Medical, 5965 Village Way, Suite E105-300, San Diego, CA 92130, attention: Website Privacy Policy. Any person with a disability that prevents or restricts them from accessing this Privacy Policy through the website may request a copy of the Privacy Policy at that email or postal address.

With respect to the processing of your personal data which falls within the scope of the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of alleged infringement. Prior to lodging a complaint, where feasible, please contact us and allow us to attempt to resolve the issue. For more information regarding the contact details of the relevant supervisory authority, please visit the European Data Protection Board website (

All trademarks are the property of Asset Medical, Inc. or their respective owners.

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Within the scope of the open consent text, I give my consent to be contacted by e-mail, sms, phone call and social media notifications in order to carry out personalized and suitable marketing activities and to be informed about opportunities and announcements in this regard. *

You can read the lighting text on the protection of personal data here.